Running your own business is no easy task, and you’re going to be busy all the time. However this shouldn’t not be used as an excuse to take shortcuts when it comes to having a presence online. Begin with a website. It’s vital to have a great, professional website that gives customers the impression you mean business and are ready to grow as a business. With this in mind, consider these 5 reasons why having a strong website is important for you.
1 – People Are Online
If your business is small and you only sell products or services locally you NEED a website to take you to the next level. People are online and everyone loves shopping from the comfort of their own home so having a website to sell goods or services is boosts your number of potential customers. Having a website can attract more customers than just locals and it reaches much more people. Having a website will also give you the option to constantly update customers on what is happening in your business. People are online and ready to shop make sure you don’t miss out because your competition certainly wont.
2 – First Impressions Count
Your first impression always counts so you have to make sure its perfect. People are instantly making a judgement when they see your website so you need to make sure you have a website that looks attractive, easy to use and shows the customers what they are looking for. If your website looks professional and well made then it will give the impression that your goods or services also live up to these high standards. If you make a good first impression then the user will stay and begin shopping.
3 – Window Shopping Isn’t What It Use to Be
Window shopping isn’t just walking down the main street anymore people now window shop online. People are always checking websites to find what they will buy next. Make sure your business is well represented on these sites by first, having a website. You also need to make sure you are represented among each of the online search engines, review sites and other online spots your business may be considered for customer review. On your website you need to make sure that your street address, phone number and email is easily visible as this will make it easy to contact you. Social media links should also be added but make sure if you do this that you are active enough to respond to customers quickly when they need you.
4 – 24/7 Exposure
Many entrepreneurs are waking up every morning with money added to their account overnight. With a website you don’t even need to be awake to process orders as your website is active 24/7 all year round. This should be your main reason for having a website for your small business.
5 – Search Engine Optimisation
Search Engine Optimisation (SEO) is the name given to activity that attempts to improve search engine rankings. In search results Google displays links to pages it considers relevant and authoritative. With SEO your website could reach the top of search engines so when people are searching for anything related to your website yours is one of the top options. This would bring in so many new customers and take your business to another level.
All the best, Aidan @CatchfishOnline.