SEO is important for every website out there and here we are going to tell you why, but first let us explain to you what SEO is for those who don’t know already. Search Engine Optimisation or SEO is used to get your sites Google ranking up and push you closer to the top of Google searches, it uses many techniques to get your page up the ranks such as using good keywords that your customers may be searching for. Now let’s crack on with why SEO is important for your website
1. SEO Works
SEO works! Its been proven to work before and it will continue to work. Using SEO will make sure your site is showing up when customers are looking for things similar to your site’s products or services and it is still one of the best ways to gain new customers online. SEO has proven it is a great way to turn your company from a nobody to a top company in the online market many times online and your company could be next!
2. Your Competition will be Using SEO
Your competition will be using SEO, even if just one of them is then that means they will be the ones getting the customers who are online searching for your products or services. If you use SEO and use it correctly then you can be the top dog and bring all the customers to your site. This will help continue to grow your business more and more every single day. If your sites higher up the ranks than your competition then the customers will come to you.
3. Your Future Customers are Online
Your future customers are online. Most online experiences start with a search engine so when customers are out there looking for the next product or service they need they are most likely doing it online and with a google search. If your website is one of the top organic results then it’s your company they will go to. Hardly anyone is going to try the second page for what they are looking for so if you’re not on that first page then you are losing customers to rivals every day. SEO used correctly results in many more customers and much more traffic. In order to grow your business, you NEED to be using SEO.
4. Some Statistics
If we have not already persuaded you at this point then here are some statistics to show how important SEO is :
- 93% of online experiences begin with a search engine.
- 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
- 81% of people perform some type of online research before making a large purchase.
- 75% of people never scroll past the first page of search engines.
- 70-80% of people ignore paid search results, choosing to only click on organic listings.