GDPR – All You Need To Know

GDPR

What is it & Why Was it Created?

GDPR is the EU’s new way to control what kind of information companies are storing on their customers. When signing up for things or giving details to companies, a lot of personal information is stored by organisations. GDPR is here to make sure you have more control over what data they are storing. This will replace the UK’s Data Protection act 1998 that was introduced to implement the EU’s 1995 data protection directive. GDPR will introduce big fines for organisations who fail to comply with the rules. This new law will be almost identical across the entire EU. GDPR was created because too many big companies offer free services in exchange for personal information. This can be manipulated as shown by Cambridge Analytica’s scandal when personal data was used to influence the 2016 US election.

When Will it Apply?

The GDPR will apply in all EU member states from 25 May 2018. Even with the Uk leaving the EU, GDRP will take effect before the UK actually leave so the UK must still follow these rules. GDPR is a regulation, not a directive, so this means that the UK does not need to make its own legislation as this will apply automatically. Although the GDPR came into force on 24 May 2016,  businesses and organisations have until 25 May 2018 until the law actually applies to them.

Who does it Apply to?

‘Controllers’ and ‘processors’ of data need to abide by the GDPR. Data controllers explain why data is being stored and data processors are the ones actually storing the data. The controller could be anything ranging from a profit-seeking company to a charity or government. A processor could be something like an IT firm who process the data. Even if controllers and processors are based outside the EU, the GDPR will still apply to them so long as they’re dealing with data belonging to EU residents. However, we would like to remind you now that this is not as serious as everyone thinks. The reality is, it’s very likely most companies are already following most of these rules and there will only need to be few changes.

What Counts as Personal Data & How do I get Consent for Personal Data?

Personal Data under the GDPR has a bigger definition than it had previously. From now on things such as an IP address will count as personal data and other data such as health information. This will all be added on top of the already existing definition of personal data for example name, address, bank details and such. To make sure you have consent to store this data you need to have boxes that the user must tick to give consent when submitting data to your website. These boxes cannot be pre-ticked and the user must be able to withdraw all data at any given time. You must also have clear links to your privacy policy and any other website terms and conditions.

How can I make sure I’m not Fined?

Failing to comply can potentially cost your business – there are 2 different fines under the GDPR.  The first is up to 10 million or 2% annual global turnover and the other is up to 20 million or 4% annual global turnover (whichever is more). We will help make it less likely you’re not fined for breaching GDPR rules so get in touch because here at Catchfish Online we offer a GDPR compliance service. This can be a quick fix and put your mind at ease so get in touch today if you have any questions. Send us a message or email: info@catchfishonline.com
T. 0800 246 5672

All the best, Aidan @catchfishonline

How to create a Google business listing on Google My Business

In this tutorial, we will be showing you how to create a Google business listing on Google my business. Every business should be listed on Google it is the biggest search engine in the world and having a listing here can only benefit a business. Once you create a Google business listing using a Google My Business account your business will show up on Search, Maps, and Google+ however, without one, your SEO efforts will be that much more difficult. A Google My Business account means that reviews of your business will show up on the right-hand side of Google search results – letting your customers know at a glance how others have rated you.

If you are a new business starting out then you need to be adding your listing to Google as soon as possible and we are here to show you how to do that in 5 simple steps.

  1. Sign up or sign in

You will need a Google account to create your Google business listing, so if you don’t have one you can create one quickly. Go to https://www.google.com/business/ and click ‘Start now’ or ‘Sign in’ if you already have an account made.

2. Enter your business details

After you have created your account or have logged in you will then have to enter your business name to find your listing (If you find your business already at this stage then skip to step 3). Once you have entered your business name then you have to add your address and use maps to find your businesses exact location. Now all you have to do is explain what kind of business you run, enter your contact number and then add your website if you have one (If not get in touch we create fast, SEO-ready, websites at competitive prices). 

3. Verify your listing

In order to verify that you are the business-owner, Google will send you a verification postcard to the address you have provided for the business. The postcard takes between 1-2 weeks to arrive; once it does, it will contain instructions on how to verify that you are authorized to claim your business. You don’t need to wait for the postcard to arrive to start populating your account, though – you can get started right away. If you cannot verify straight away you can still continue however it leaves your listing open for anyone to edit and claim.

 

4. Set up your profile

Now you have to add your details to your business, the more you add the better. Add some photos and videos and add in your contact details locations and working hours.

 

5. Connect your accounts

If you go to the top-right corner and click on the grid of squares, you with have access to all the categories mentioned above. This is where you’ll connect all your accounts including  YouTube account, Analytics, Google+ page, and more. It will also give you access to your reviews, and allow you to respond to them. Adding this in will only make your business look better and attract more traffic.

After all that has been done, that is you finished. Your listing is now up and full of your details so now you can sit back and know that when people are googling for something similar to your business you are there for them to see.  We hope this helped you out and you found this easy to follow and we wish you the best of luck.

Check our services and see if we can help you with anything else feel free to get in touch at  0800 246 5672

All the best, Aidan @catchfish online

 

 

 

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